Google and Amazon apparently didn't make the list because they refused to sign on the dotted line of Facebook's new and arguably restrictive terms of service for ad providers. In short, advertising providers are forbidden from receiving, directly or indirectly, any type of Facebook user data, even if a Facebook user consents to sharing it. Should any such data end up in an ad provider's stores, the provider is required to alert Facebook immediately and purge said data.
Whether Google or Amazon would agree to Facebook's terms and conditions, developers would be struggling a lot as they are forced to use a different Ad Service provider that is compliant with Facebook terms and conditions.
According to Facebook:
We hope that by providing this list of companies that have acknowledged their commitment to advertising quality that we can all foster a better user experience.
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